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The news: The US retail alternation has launched a new coffer account, dubbed “Scarlet,” for its barter in affiliation with payments technology aggregation InComm Payments.

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More on this: Accounts are issued through South Dakota-based MetaBank and appear with a Mastercard-branded debit card. Perks associated with Scarlet accounts include:

Scarlet furthers Walgreens’ advance into cyberbanking services: The close afresh partnered with Synchrony Cyberbanking to admission co-brand and private-label acclaim cards that action brand-based and bloom and wellness rewards.

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Walgreens’ concrete brand and baby-boomer-friendly adaptable app could advice ample the gap larboard by dematerialization branches. Here are two affidavit why:

Some barter still appetite to coffer in person. The communicable hastened the acceptance of agenda cyberbanking accoutrement and caked a broader trend abroad from branches, but abounding barter still adopt an in-person option.

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Its adaptable app was developed with an earlier user in mind. More than 20% of Walgreens’ app users were ages 55 and older, according to a 2017 abstraction generated by the retailer.

Larger retailers alms cyberbanking casework are abnormally positioned to baby to underbanked customers—which could spell bad account for neobanks. As of 2019, over 20% of the US citizenry remained un- or underbanked, per FDIC data. Agenda challengers accept responded to this befalling by introducing new appearance aimed at the underserved market—but drugstores, abatement retailers, and agnate locations are able-bodied placed to become a acceptable another for mass-market customers.

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Like Walgreens, Walmart has a cogent brand in the country and is authoritative its own aggression into banking. The two retailers could accumulate a customer’s errands in a distinct location, and they accept decades of acquaintance application a audience which neobanks accept alone afresh angry to.

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