Chief Business & Action Officer
Mayur Gupta is the Chief Business and Action Officer at Gannett – USA Today Arrangement area he leads a aggregation of strategists, cast marketers, advance hackers and abstracts scientists to drive the company’s transformation from a account media belvedere to a agenda agreeable cable marketplace. He is amenable to accomplish Gannett’s mission to body trusted bounded communities area bodies thrive. He believes acceptable continued appellation business advance happens at the circle of Growing an Authentic Brand, Growing the User Base and Growing the User Value; these are inseparable efforts that amplify anniversary other. The ultimate purpose of business is actual and assessable advance both from a business and customer standpoint, accomplishing their anatomic and affecting needs.
His aggregation additionally drives the eyes and action to authorize a data-inspired business and advance agent for both the direct-to-consumer as able-bodied as B2B allotment of the business. He ally carefully with the newsrooms, the artefact teams and the all-around acquirement teams to beacon the agenda transformation. His alignment includes action & operations teams, agreeable and artistic assembly studio, the abstracts science and media teams as able-bodied as cross-functional always-on advance pods beyond cast awareness, acquisition, assimilation and partnerships that focus on acutely authentic business and advance KPIs.
Prior to that, Mayur Gupta was the Chief Business Officer at Freshly area he led a aggregation of cast marketers, advance hackers and abstracts scientists to accomplish Freshly an iconic affairs cast while active advance business growth. He was amenable to accomplish Freshly’s mission to breakdown the barriers for advantageous bistro and alarming a hundred actor bodies to alleviate their abounding abeyant to thrive.
Prior to that, Mayur was the All-around VP for Advance & Business at Spotify. He was amenable for active advance for Spotify beyond MAU, DAU & paid subscriptions by leveraging abstracts apprenticed always-on experiences; testing new business models, partnerships and assurance strategies forth with establishing business capabilities for fans, artists and B2B cast partners. He collection the eyes and action to authorize a advance accouterment and a affiliated business ecosystem for Spotify’s 2-sided exchange that connects the appropriate artisan with the appropriate fan through programmatic analysis and accessibility. His alignment delivered always-on, abstracts driven, and contextual adventures for both admirers and artists; alarming behavioral change and advancing participation; maximizing top band growth
with targeted accretion and longitudinal user assurance through the adventure that drives lifetime value.
Mayur was the Chief Business Officer and SVP, Agenda Platforms afore that at Healthgrades amenable for Marketing, OmniChannel Solutions business and Agenda Capabilities. He auspiciously collection the agenda transformation of the aggregation while actuality amenable for the vision, action and activation of one of the bigger agenda exchange platforms in healthcare; carrying
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